My knowledge and experience span Graphic Design, Brand Design, Product Design, Brand Strategy, and Content Strategy Development. I have worked and contributed (in one way or another) across 10 industries including education, fashion, insurance, beverage, and law. I thrive on crafting compelling narratives, impactful visuals, and strategic solutions that shape customer perceptions and enhance product experiences.
To move the hearts and minds of people you have to show the transformation that your product or services are capable of, not just tell. How you show these transformations is another important aspect of your brand, and you also have to look the path because, for most people, their perception is their reality! They judge if something is of premium value based on how it looks or appears to them - it's the first impression syndrome. Deliverables: 1. Visual Identity 2. Typography 3. Illustration 4. Brand Guidelines NOTE: Deliverables are also customised based on your needs and challenges.
Your target market's perceived value of your product or service determines the price they are willing to pay, and I do not think that is something a business should leave to chance, you manage it. What you manage effectively, you can control and this is so important because what a potential customer thinks about your business influences their decision to buy your product, subscribe to your service, or do business with you. Deliverables: 1. Engagement Strategy 2. Activation Strategy 3. Activities Roadmap 4. Brand Audit Report NOTE: Deliverables are also customised based on your needs and challenges.
Nobody builds a house without laying the foundations. Likewise you do not build a brand without laying down the foundations, and how do you lay down the foundation of something you do not have complete understanding of? You talk to an expert who can help you clarify your vision, define your mission, design your values, structure your manifesto, and craft a narrative that position you appropriately in the mind and hearts of your target audience. Deliverables: 1. Brand Positioning Document 2. Comprehensive Profile NOTE: Deliverables are also customised based on your needs and challenges.
If you cannot afford to invest in quality packaging, then what you do is cheap and not important! Poor packaging attracts the wrong people who are neither your target audience nor qualify to be your customers; they price your products or services like they are in the market squares. When your packaging reflects a lack of investment, it sends a message that your commitment to excellence may be lacking as well. This can inadvertently drive away discerning customers who are willing to pay a premium for quality. On the other hand, investing in thoughtful and high-quality packaging demonstrates a commitment to delivering an exceptional experience. Customers who receive well-packaged products are more likely to share their positive experiences with others, contributing to your brand's reputation and attracting a more discerning customer base. Deliverables: 1. Print Ready Artwork 2. Die line Template 3. Creative/Printing Direction NOTE: Deliverables are also customised based on your product preferences and needs.
Visual storytelling is a powerful tool in illustrating the impact of what you do; you could be seeking to raise funds for your startup, asking for partnership opportunities, or generally talking about the culture, people, and work at your company. Whichever it is, utilising compelling visuals helps to vividly demonstrate or paint the right picture in the mind of your audience, which in the long run puts your entire presentation in the right perspective and mood you are aiming for. It doesn't just complement your words but amplifies the essence of your message. Deliverables: 1. Customised Deck in Editable Formats 2. Content Audit and Structure NOTE: Deliverables are also customised based on your product preferences and needs.
In the marketplace, products and services are not merely commodities; they are experiences, solutions, and contributors to a customer's journey. The perceived value is a culmination of factors, including quality, functionality, brand reputation, and emotional connection. Therefore, as businesses strive to create value, it's not just about the tangible features; it's about crafting a narrative that resonates with the customer's needs, desires, and aspirations. Deliverables: 1. Content Framework 2. Content Schedule 3. Audit Report 4. Resources for Execution NOTE: Deliverables can be customised to suit your needs or preference.